London

A collection of selected works across brand, design, creative direction, event production, film and web.

UK + Canada.
Based in London.

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Info

Creative direction across brand, object, space and film — concept through to finish.

The work tends to run zero-to-one: the idea, the brand, the object itself, and the audience built around it. It spans digital mediums, immersive events, film, product and music — all of it hands-on, and made to look bigger than it had any right to.

UK and Canadian citizen, based in London; also writing, producing and performing music as felix iirc.

Earlier & supporting

Antonym — founder; a top-10 NFT project of 2021/22, generating $50M+ in trading volume. · Showhome Furniture — grew a Calgary furniture retailer from ~$50k/mo to $1M+/mo and built its original Shopify storefront (foundation for what is now the city's largest showroom). · GDA Capital — creative & brand design for Rare Store, an NFT marketplace. · Superworld — investor deck & editorial on NFTs / AR / virtual real estate (2017–18).

Skillsets
  • Creative direction
  • Brand & identity
  • Art direction
  • 3D / Blender direction
  • Experiential & event production
  • Film direction & production
  • E-commerce
  • Community building
  • Music production
  • End-to-end project management
  • User journey engineer
  • UI/UX design
  • Viral product innovator
  • Viral marketing
  • Deep tech / dev network
  • End-to-end crypto builder
  • Agentic engineering
  • Industry-leading clipping + socials campaigns
  • Growth hacker
  • Global supply chain management
  • Physical product design + production
Get in touch
f@iirc.fm